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Your Competitive Advantage

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People who succeed in business are adapters who
understand the customer-based business cycle. Learn how
to implement the iterative process of building a business.
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Reality Checks
Real stories from the business frontier.
Customer
Sitting in the Customer's Chair
Is your attention focused on pleasing yourself or your customers?
Customer
Everyone is a Customer
Traditional business and industry structures are dying.

Bootstrapping
You dont need as much as you think to start your business.
Customer
Customer Profiles Aren't What They Used To Be
Customers expect to have a seat at the table.